Bonjour, I am Sarah, the French florist in London.

Bienvenu to my first blog post!

the french florist

I have dedicated myself to the floral world absorbing as much knowledge and skill as possible. After 15 years’ experience working internationally with the most influential florists in the industry on some of the most prestigious events such as the wedding of the Duke and Duchess of Sussex or for luxury jewellery and fashion brands in Harrods, including Dior, Yves Saint Laurent, Cartier, Piaget, Boodles, Chaumet, Bulgari, De Grisogono, Chopard, Van Cleef and Mikimoto, I have the desire to share my huge passion for floristry with you, through this blog.

Why Sharing My Passion?

Often people (including myself before I started my flower journey) associate floristry with flower bunches or plants that we can see from supermarkets or petrol stations and sadly, I feel that the industry is undervalued perhaps because we don’t know enough about it…

There is a lot more to discover and I can’t wait to share it with you, as I believe, it deserves a better image and needs a lot of support.

From suggesting the perfect varieties of air purifying plants for your house to how to choose your flowers for your wedding or having an insight of a large scale event, you will have the opportunity to learn about different topics, facts, tips, advice and about some of my personal anecdotes.

I hope you will enjoy reading my posts as much as I am looking forward to writing them.

A très vite !